Test Aisle & Prodege platforms as part of our coupon innovation strategy. Provide recommendations and benchmark strategy by Planning Phase 1.

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Deploy a year round shopper and trade coupon campaign to support our seasonal, shopper power account, and loyalty offers targeting a departmental 50% ratio in targeted coupons.

Conduct a strategic assessment of all H&W activations (inclusive of SPAs and Seasonal programs related to H&W) with actionable recommendations by Planning. 

H&W - FOOD LION: Develop and sell in a H&W shopper power account campaign in Food Lion generating 1K EQ bins incremental to Avo Destination.

Maintain the healthy/nutritious recall at 30% among GM on the FY 24 Spring Brand Tracker

Increase the healthy/nutrtitious recall from 23% to 25% among HM on the FY 24 Spring Brand Tracker

Develop a May 2024  - August 2024 market and retail specific summer plan and approach based on market conditions by December 30th, 2023. Plan should coninue to protect  share in Kroger, AHOLD, SEG, COSTCO, PRICE CHOPPER AND ALBERTSONS.

Collaborate with Commercial Assoc. Manager and Analytics Team to assess effectiveness of our OND program.  Evaluate volume, ad activity,  consumption  and key shopper metrics for the FY 24 OND time period. Provide assessment first week of Februrary 2024 in time for planning.

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Maintain an 80% working dollar spend in our overall Shoppper/Trade Marketing budget 

Grow correct branding in store from 34% to 36% for GM and 45% to 47% for HM.  Objective to be weighted 50/50.

Develop and sell in a  "Guac N Taco" shopper power account campaign focused on MX handhelds and guacamole in Stop & Shop targeting a 10% unit lift post Cinco. 

 Develop a portable merchandising plan and achieve a sell-in of 67.4k EQ equivalized portables in addition to our seasonal bin displays.