Develop and launch recipe AI tool by February 2024.

Work with the Research & Analytics team to analyze the Core Uses preferences amongst the Universal Segments. Present analysis by the Planning Workshop in February 2024.

Deliver 330 Million social Impressions (70% of the goal) & 133K Link Clicks (30% of the goal) for the Super Bowl Campaign

Lead the Digital Super Bowl Campaign to support the Better Bowl campaign and provide report & learnings by March 2024.

Increase unaided brand awareness in the GM from 25% to 27%

Increase Brand Preference GM from 51% to 52%

Increase TV correct branding GM from 42% to 44%

Increase DIGITAL correct branding GM from 51% to 52%

Deliver 152 Million social Impressions (70% of the goal) & 233K Link Clicks (30% of the goal) that carry brand GM message

Lead the development and implementation of a Digital Campaign to support the GM Brand and provide report & learnings by June 2024

Work with research & analytics team to field Hispanic Deep Dive and utilize learnings to build a Hispanic Market strategy to be presented during FY25 Planning.

Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred)

Increase Brand Preference HM from 65% to 70% (Excluding English Preferred)

Maintain DIGITAL correct branding HM at 59%

Collaborate with internal teams to develop a company-wide partnerships strategy to be presented during FY25 planning

Develop a UGC and Influencer Strategy to be presented during FY25 planning.

Deliver 67M Impressions of the Jingle Awards Campaign and 100K Link Clicks to the Jingle Awards Landing Page. 50% each KPI

Lead the development and execution of The AFM Jingle Challenge Campaign by end of November 2023. Provide reporting and results by early January 2024

Implement brand asset manager vendor and have all approved assets from OND, Brand GM, Brand HM, SB, H&W, Education, and Cinco campaigns uploaded by May 2024.

Test with Brandformance 3 Digital Campaigns (GM & HM) & score above the new AFM Benchmark in Brand Fit and Behaviour change.

Deliver 126MM Social Impressions with Cinco Digital Campaign

Lead the development and implementation of a Digital Campaign to support the Cinco Tentpole and provide report & learnings by June 2024

Develop a Long term Cinco Strategy and FY25 Campaign platform by June 2024

Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey

Develop an Education influencers campaign (UGC) and deliver 39M paid impressions

Deliver 461K Link Clicks to the Education landing pages 

Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024

Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker)

Deliver the Communication Grid by January 2023 for Planning FY25 workshop.

Deliver a social media strategy inclusive of a channel strategy and measurement approach by June.

Increase Attitudinal Equity score from 6.1% to 6.3%

Collaborate with media and performance marketing team to implement Top 20 SEO project and lead from a content development standpoint by end of June 2023.

Update and support SEM campaign that supports key pillars by end of June 2024

Deliver a digital audit including evaluation on website and social strategy.

Coordinate monthly blog posts + boosting on AFM social channels. 6 as a base number

Coordinate monthly organic social calendar for AFM's Facebook and Instgram. 8 as a base number.

Lead the development and implementation of a Digital Campaign to support the GM H&W and provide report & learnings by May 2024

Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker

Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker

Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker

Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker

Deliver 406 Million social Impressions (50% of the goal) & 992K Link Clicks (50% of the goal) that carry the AFM GM H&W message

Participate in the H&W Committee and meet at least 5 times in the fiscal year to ensure cross-department alignment of all H&W initiatives including SGK.