Prachi Parekh Dashboard

Project Goals

Project Goals
H&W MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Susan G Komen Analytics Campaign Report + 20% 20

Deliver Susan G Komen analytics campaign report by November 15th, 2023. 

H&W Performance Analytics +

Deliver H&W Performance Analytics Campaign Report by 30th April 2024.

H&W GM A/B Test +

Run H&W GM A/B test and deliver learnings based on data driven decisions and optimizations made during the campaign by April 30th, 2024. 

HEALTHY/NUTRITIOUS RECALL GM + i30

Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker

HEALTHY/NUTRITIOUS RECALL HM + i25

Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker

GOOD FATS UNAIDED AWARENESS GM + i50

Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker

GOOD FATS UNAIDED AWARENESS HM + i33

Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker

Project Goals
BRANDING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
AFM Music Awards Analytics + 0

Deliver AFM Music Awards Analytics Report by December 31st, 2023.

Super Bowl Digital Analytics +

Deliver Super Bowl Digital analytics report by February 29th, 2024.

Brand GM Performance Analytics +

Have performance analytics campaign report for Brand Campaign GM by June 15th, 2024.

GM UNAIDED BRAND AWARENESS + i27

Increase unaided brand awareness in the GM from 25% to 27%

GM BRAND PREFERENCE + i52

Increase Brand Preference GM from 51% to 52%

Project Goals
HISPANIC MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Brand HM Performance Analytics + 0

Provide performance analytics report for Brand HM by 15th April, 2024.

HM Unaided Brand Awareness + i42

Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred)

Brand Preference HM + i70

Increase Brand Preference HM from 65% to 70% (Excluding English Preferred)

HM Brand Murals/La Calle Performance +

Deliver HM Brand Murals/La Calle performance report by June 30th, 2024.

Project Goals
PERFORMANCE
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Consumer Segments + 15% 15

Implement new Consumer Segments in Converge by end of Sept to start targeting all campaigns in October

New Targeting Approach +

Develop an assessment of new Targeting approach (Converge) and present a POV by the end of the Fiscal.

Brand Campaign Performance Measurement +

Execute DisQuo for performance measurement on the Brand Campaign and provide learnings by the end of the Fiscal

AFM Measurement Framework + 1 1 1 1 1 1 1 1 i1

Lead the implementation of the new AFM measurement Framework and present monthly updates starting in October.

Performance Index +

Work on the digital campaigns performance index across the organization and present report by the end of the Fiscal.

Monthly Media Report + 1 1 1 1 1 1 1 1 i1

Redefine Media Monthly report with campaign performance metrics and deliver 9 monthly media reports throughout the Fiscal.

Analytics Monthly Report + 1 1 1 1 1 1 1 1 i1

Reassess the Analytics monthly report with GA4 KPIs and deliver 9 monthly Analytics reports throughout the Fiscal.

Data Visualization Dashboards + 1 1 1 1 1 1 1 1 i1

Deliver 9 visualization dashboards showcasing visual representation of Analytics data along with monthly analytics reports for visually seeing data trends and faster decsion making throughout the year.

QR Code Reports + 1 1 1 1 1 1 1 1 1 1 i1

Deliver 11 QR code reports with performance updates throughout the fiscal.

Project Goals
CINCO
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Cinco Performance Analytics Report + 0

Deliver Cinco Analytics performance campaign report by May 31st, 2024.

Unaided Food Brand Association + i1

Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey

Project Goals
EDUCATION MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Education Campaign Analytics Report + 0

Deliver Education campaign analytics report by June 15th, 2024.

Increase Education Score Non-Hispanics + i3

Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024

Maintain Hispanic Education knowledge score + i4

Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker)

Project Goals
BASE BUSINESS MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
FS A/B Test + 0

Run FS A/B Test and deliver learnings by December 20th based on website's performance by testing different ideas and iterating on the design and content.  

HotJar/ Similar Platform Implementation +

Successfully complete HotJar/ Similar platform Implementation, test results and deliver a POV based on the analysis for planning. 

Attitudinal Equity score + i6

Increase Attitudinal Equity score from 6.1% to 6.3%

Website Performance + 1 i1

Develop and present semi-annual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience. Deliver first report in February and second in June.

Monthly Adaptive Exercise + 1 1 1 1 1 1 1 1 i1

Work on the monthly budget file and complete the adaptive exercixe one day prior to the due date.

Agency Billing + 1 1 1 1 1 1 1 1 1 i1

Manage Havas, RO2 and 270B billing processes throughout the year by monthly tracking the budget ledger, making sure we are aligned with the ledger summary and sending a confirmation email on alignment.

Data & Analytics Vendor Connect + 1 1

Connect with at least 2 vendors for Data & Analytics by the end of the Fiscal and evaluate them.

BHAG Goals