Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK)

Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK)

Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK)

Achieve 300 sign-ups by end of fiscal year

Sell in one (1) Avo U at AFM's Culinary Center with a key Non-Comm partner at the corporate level. 

Generate  75 sign-ups for Avo U on Demand by end of fiscal year

Launch a total of twenty (20) LTO's in FY23 with accounts on AFM's Top75 list by end of fiscal 

Of the 20 LTO's at least seven (7) need to be with new partners not executed in FY23 (35% of FY24 LTO's to be with new partners)

Launch at least one (1) LTO within our Monster accounts

Conduct two (2) RIPE sessions with Aspriational, Monster or Tier 1 accounts. 

Convert (1) one operator on AFM's high processed converter list to fresh by end of FY 24.

Ensure funding compliance of all LTO's per the chain account strategy presentedin FY 24 planning. Maintain a 95% compliance rate by tier (unless an exception is granted by senior leadership). Will be tracked in monthly metrics meetings.  Final report and recap to be provided by end of fiscal year

Launch eight (8) LTO's with Tier 1 Accounts

Launch six (6) LTO's with Tier 2 Accounts 

Launch five (5) LTO's with High Potential Accounts 

Conduct a total of three (3) trend tours with operator partners. Can either be mixed groups or single operator partners. 

Activate AFM in a  sales contest during OND with one of the big 3 distributor partners (ie: Sysco, PFG, US Foods)

Reevaluate and map Broadliner/Distributor tiers and programs to maximize AFM dollars to volume efficiency during Planning FY25

Develop and launch a sales contest test program in one (1) low performing region by March 2024. Analyze results and make recommendations for future regional contests.

Secure 10 total quality partners to attend trip; 7 operator partners from Top 75 list. 3 Partners from Broadliners/Distributors/Contract Feeders. A minimum of 6 out of 10 participants need to be clients who are not actively promoting with AFM.

Achieve 60 interactions, engagements and/or meetings during NRA

Entertain a minimum of ten (10) quality operators (on Top 75 list) across any of AFM's suites

Develop  (2) two incremental Culinary Center events with mixed operator partners in order to gain future usage of the event; sell-in AFM programs

Develop clear FS KPI's by August 2023 to be presented and updated monthly in the AFM Metrics Committee.

Update our  FS Chain Account Segmentation by Planning Phase 2 and provide an asssessment that includes learnings and actionable recommendations 

Leverage learnings and develop a strategic assessment from the FS Demand Landscape by Planning to help inform the FY25 strategy and build out a base three-year sales road map.

Present a proposal during planning identifying never been done before ideas and/or technologies.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas need to be incorporated into the final plan.

Increase menu penetration for avocados on handhelds from 45.9 TO 46.4 (1% INCREASE) by fiscal year end as measured by DataEssentials.

 Recuperate guacamole menu penetration as measured by Dataessentials to 22.4 (same level as 2021)

Reposition guac as trendy throug the launch of of GUAC HEAVEN and secure 15 new leads at NRA

Increase menu penetration for guacamole by  menu incidence  from 1.2 to 1.3 as measured by Datassential

Sell-in new guacamole to two (2) operator partners by end of of fiscal year

Sell in Avocado add-ons to two (2) new operators and have them highlighted in marketing POP.

Ensure that 75% (15 of 20) FS LTO's include the Fresh Seal.

Conduct meetings with 5 of our 15 targets.

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Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK)