Back to home
Kristal Almeida Dashboard
Project Goals
| Project Goals | ||||||||||||||
| H&W MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| H&W SGK Web Experience + | 20% | 20 | ||||||||||||
|
Complete refresh deployment of the website by Sept 2024 |
||||||||||||||
| H&W HM Web Experience + | ||||||||||||||
|
Complete refresh deployment of the website by Jan 2024 |
||||||||||||||
| H&W GM Web Experience + | ||||||||||||||
|
Complete refresh deployment of the website by Jan 2024 |
||||||||||||||
| HEALTHY/NUTRITIOUS RECALL GM + | i30 | |||||||||||||
|
Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker |
||||||||||||||
| HEALTHY/NUTRITIOUS RECALL HM + | i25 | |||||||||||||
|
Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker |
||||||||||||||
| GOOD FATS UNAIDED AWARENESS GM + | i50 | |||||||||||||
|
Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker |
||||||||||||||
| GOOD FATS UNAIDED AWARENESS HM + | i33 | |||||||||||||
|
Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker |
||||||||||||||
| Project Goals | ||||||||||||||
| CORE USES 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Ai Tool + | 0 | |||||||||||||
|
'Develop and launch recipe AI tool by January 2024 |
||||||||||||||
| Assessment of the AFM's website recipe section + | ||||||||||||||
|
Work on an assessment of the AFM's website recipe section and provide a POV, best practices and recommendations to improve efficiency during Planning |
||||||||||||||
| Foodservice AFM Newsletters + | i4 | |||||||||||||
|
Execute four Foodservice AFM Newsletters using by the first time the Seamless AI database and present an analysis during planning. |
||||||||||||||
| Project Goals | ||||||||||||||
| BRANDING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Brand Sonic Awards/Awards Web Experience + | 0 | |||||||||||||
|
Brand Sonic Awards/Awards Web Expereince: Complete landing page creation to support campaign objetcives by October |
||||||||||||||
| OND College Football Web Expereince + | ||||||||||||||
|
OND College Football: Complete landing page creation to support campaign objetcives by October |
||||||||||||||
| Big Game Web Expereince + | ||||||||||||||
|
Big Game Web Expereince: Complete landing page creation to support campaign objetcives by January |
||||||||||||||
| GM UNAIDED BRAND AWARENESS + | i27 | |||||||||||||
|
Increase unaided brand awareness in the GM from 25% to 27% |
||||||||||||||
| GM BRAND PREFERENCE + | i52 | |||||||||||||
|
Increase Brand Preference GM from 51% to 52% |
||||||||||||||
| Project Goals | ||||||||||||||
| HISPANIC MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Hispanic Case Study + | 0 | |||||||||||||
|
'Work with Research team and collaborate with review of Hispnaic Case Study and survey by November |
||||||||||||||
| HM Campaign POV + | ||||||||||||||
|
'Work wih Brand team and collaborate with POV on HM campaign by March |
||||||||||||||
| HM Unaided Brand Awareness + | i42 | |||||||||||||
|
Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred) |
||||||||||||||
| Brand Preference HM + | i70 | |||||||||||||
|
Increase Brand Preference HM from 65% to 70% (Excluding English Preferred) |
||||||||||||||
| Project Goals | ||||||||||||||
| BRANDED ASSETS 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| CRM strategy + | 0 | |||||||||||||
|
Work on a Companywide CRM strategy and present it during Planning 2. |
||||||||||||||
| Brand BI updates + | ||||||||||||||
|
Complete Brand BI updates to outdated web pages by June 2024 |
||||||||||||||
| Project Goals | ||||||||||||||
| PERFORMANCE 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| FY24 Website Development Plan + | 25% | 25 | ||||||||||||
|
Present FY24 Website development plan by August |
||||||||||||||
| HotJar Implementation + | ||||||||||||||
|
Complete HotJar platform Implementation by Feb |
||||||||||||||
| A/B Testing Implementation + | 1 | i1 | ||||||||||||
|
A/B Testing: FS & H&W - Implement testing for these 2 campaigns and deliver recomendations and learnings for website's performance, design and content |
||||||||||||||
| FS WEB DEVELOPMENT + | 2 | 2 | ||||||||||||
|
FS Web Dev : Support with 4 landing page creation /updates to support campaign objectives. |
||||||||||||||
| PR Web Development + | 1 | 1 | ||||||||||||
|
PR Web Dev: Support with 3 landing page creation /updates to support campaign objectives. |
||||||||||||||
| Project Goals | ||||||||||||||
| CINCO 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Cinco Web Experience + | 0 | |||||||||||||
|
Complete refresh of Cinco LP by April 1 |
||||||||||||||
| Unaided Food Brand Association + | i1 | |||||||||||||
|
Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey |
||||||||||||||
| Project Goals | ||||||||||||||
| EDUCATION MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Walmart Education Web Development + | 0 | |||||||||||||
|
Support Shopper with Walmart Education Channel Strip Web Development by September 2023 |
||||||||||||||
| Education Web Expereince + | ||||||||||||||
|
Complete Brand Education Web Development refresh by October |
||||||||||||||
| Increase Education Score Non-Hispanics + | i3 | |||||||||||||
|
Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024 |
||||||||||||||
| Maintain Hispanic Education knowledge score + | i4 | |||||||||||||
|
Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker) |
||||||||||||||
| Project Goals | ||||||||||||||
| BASE BUSINESS MARKETING 2023-2024 |
Q1 | Q2 | Q3 | Q4 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Objectives | Jul-23 | Aug-23 | Sep-23 | Oct-23 | Nov-23 | Dec-23 | Jan-24 | Feb-24 | Mar-24 | Apr-24 | May-24 | Jun-24 | Score | |
| Attitudinal Equity score + | i6 | 0 | ||||||||||||
|
Increase Attitudinal Equity score from 6.1% to 6.3% |
||||||||||||||
| SEO Performance + | i5 | |||||||||||||
|
Manage SEO performance and obtain 5% organic traffic sessions vs FY23 |
||||||||||||||
| Website Performance + | 1 | i1 | ||||||||||||
|
Develop and present semi-annual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience. Deliver first report in February and second in June. |
||||||||||||||
| QR Code Requests + | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | i1 | ||
|
Support Teams with creation of new QR code and designs and complete monthly QR code requests report. |
||||||||||||||
| Manage all Web Performance Agencies Monthly + | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | i1 | ||
|
Manage all Web Performance Agencies Monthly Status , billing and hours reconsiliation. via monthy Budget Tracker (270B, KNOW, BrightEdge, Chicory,FlowCode) |
||||||||||||||
| QR code best practices + | 1 | i1 | ||||||||||||
|
Develop and present QR code best practices and learnings by Mid Year and End of Year |
||||||||||||||
