Kristal Almeida Dashboard

Project Goals

Project Goals
H&W MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
H&W SGK Web Experience + 20% 20

Complete refresh deployment of the website by Sept 2024

H&W HM Web Experience +

Complete refresh deployment of the website by Jan 2024

H&W GM Web Experience +

Complete refresh deployment of the website by Jan 2024

HEALTHY/NUTRITIOUS RECALL GM + i30

Maintain Healthy/Nutritious Recall GM at 30% on Spring Brand Tracker

HEALTHY/NUTRITIOUS RECALL HM + i25

Increase Healthy/Nutritious Recall HM from 23% to 25% on Spring Brand Tracker

GOOD FATS UNAIDED AWARENESS GM + i50

Increase good fats unaided awareness GM from 47% to 50% on Spring Brand Tracker

GOOD FATS UNAIDED AWARENESS HM + i33

Increase good fats unaided awareness HM from 30% to 33% on Spring Brand Tracker

Project Goals
CORE USES
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Ai Tool + 0

'Develop and launch recipe AI tool by January 2024

Assessment of the AFM's website recipe section +

Work on an assessment of the AFM's website recipe section and provide a POV, best practices and recommendations to improve efficiency during Planning

Foodservice AFM Newsletters + i4

Execute four Foodservice AFM Newsletters using by the first time the Seamless AI database and present an analysis during planning.

Project Goals
BRANDING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Brand Sonic Awards/Awards Web Experience + 0

Brand Sonic Awards/Awards Web Expereince: Complete landing page creation to support campaign objetcives by October

OND College Football Web Expereince +

OND College Football: Complete landing page creation to support campaign objetcives by October

Big Game Web Expereince +

Big Game Web Expereince: Complete landing page creation to support campaign objetcives by January

GM UNAIDED BRAND AWARENESS + i27

Increase unaided brand awareness in the GM from 25% to 27%

GM BRAND PREFERENCE + i52

Increase Brand Preference GM from 51% to 52%

Project Goals
HISPANIC MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Hispanic Case Study + 0

'Work with Research team and collaborate with review of Hispnaic Case Study and survey by November

HM Campaign POV +

'Work wih Brand team and collaborate with POV on HM campaign by March

HM Unaided Brand Awareness + i42

Increase unaided brand awareness in the Hispanic Market from 40% to 42% (Excluding English preferred)

Brand Preference HM + i70

Increase Brand Preference HM from 65% to 70% (Excluding English Preferred)

Project Goals
BRANDED ASSETS
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
CRM strategy + 0

Work on a Companywide CRM strategy and present it during Planning 2.

Brand BI updates +

Complete Brand BI updates to outdated web pages by June 2024

Project Goals
PERFORMANCE
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
FY24 Website Development Plan + 25% 25

Present FY24 Website development plan by August

HotJar Implementation +

Complete HotJar platform Implementation by Feb

A/B Testing Implementation + 1 i1

A/B Testing: FS & H&W - Implement testing for these 2 campaigns and deliver recomendations and learnings for website's performance, design and content

FS WEB DEVELOPMENT + 2 2

FS Web Dev : Support with 4 landing page creation /updates to support campaign objectives.

PR Web Development + 1 1

PR Web Dev: Support with 3 landing page creation /updates to support campaign objectives.

Project Goals
CINCO
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Cinco Web Experience + 0

Complete refresh of Cinco LP by April 1

Unaided Food Brand Association + i1

Increase from 0.7% to 1% of AFM's unaided Food Brand Association on the Cinco day After Survey

Project Goals
EDUCATION MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Walmart Education Web Development + 0

Support Shopper with Walmart Education Channel Strip Web Development by September 2023

Education Web Expereince +

Complete Brand Education Web Development refresh by October

Increase Education Score Non-Hispanics + i3

Increase education score among non-Hispanics from 3.36 to 3.43 by Spring 2024

Maintain Hispanic Education knowledge score + i4

Maintain Hispanic Education knowledge score at 3.89 (Spring Brand Tracker)

Project Goals
BASE BUSINESS MARKETING
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
Attitudinal Equity score + i6 0

Increase Attitudinal Equity score from 6.1% to 6.3%

SEO Performance + i5

Manage SEO performance and obtain 5% organic traffic sessions vs FY23

Website Performance + 1 i1

Develop and present semi-annual website performance reports focusing broadly on user behaviors and opportunities to improve digital user experience. Deliver first report in February and second in June.

QR Code Requests + 1 1 1 1 1 1 1 1 1 1 1 i1

Support Teams with creation of new QR code and designs and complete monthly QR code requests report.

Manage all Web Performance Agencies Monthly + 1 1 1 1 1 1 1 1 1 1 1 i1

Manage all Web Performance Agencies Monthly Status , billing and hours reconsiliation. via monthy Budget Tracker (270B, KNOW, BrightEdge, Chicory,FlowCode)

QR code best practices + 1 i1

Develop and present QR code best practices and learnings by Mid Year and End of Year

BHAG Goals