BIG GAME SEASONAL PROGRAMS: Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of  108K EQ bins. Meet minimum EQ share of 5% from total. 

CINCO SEASONAL PROGRAM: Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of  51.6K EQ bins. Meet minimum EQ share of 5% from total. 

Develop a vendor portfolio including an incremental corrugate and permanent (fixture) vendor. Must present proposals by end of December

Keep inventories up-to-date and in tune with vendor inventories and ensure that the Platform is up to date before placing orders for each program, submit report every 3 months. Conduct an audit of the ARIQ platform in FY 24 and recommend any improvements/optimizations by Planning Phase 2.

Develop a portable merchandising plan and achieve a sell-in of 67.4k EQ equivalized portables in addition to our seasonal bin displays. Provide results recap and recommendations.

Conduct a corrugate and permanent fixture test with new vendor for by end of fiscal year.

Develop and deploy a DFW marketwide program for summer leveraging partnershp with Texas Rangers in a minimum of 1 Tier-2 account.

Plan, deploy and provide analysis for 3 field agent audits in Summer 2023.

SUSAN G KOMEN - NATIONAL: Develop a national Susan G Komen program to reinforce the H&W strategic pillar with a sell in of  44,7k EQ bins (inclusive of Food Lion) . Meet minimum EQ share of 10% from total. 70% of score will be based on meeting total EQ goal and 30% will be based on individual minimum EQ share.

OND SEASONAL DISPLAY SELL IN: Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK) . Meet minimum EQ share of 25% from total. 

Consolidate and track FS, Shopper & Event related assets in Gran Imports. Provide a full asset report by department by Feb 2024.  

Identify and conduct an asset disposal plan for FS, Shopper & Events including Gran Imports and Fey by April 2024. To achieve credit, must provide evidence.

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Provide support for all Avo U attendees including travel and on-site logistics for 6 Avo U events.

Update a monthly report for Retailers and Importer List – start in Dec 2023 and finish in June 2024, Total 7 reports.

Prepare and present the FY 24 annual Trade Marketing Big Wins 

 Deploy a trade loyalty plan with a targeted redemption of 28%. Consolidate updates in coupon tracker and provie program result recap.

Develop and deploy a HHM shopper program in top 8 Hispanic accounts including, Food 4 Less, La Michoacana, Superior Grocers, Cardenas, El Rancho, Northgate, Vallarta, and Food City. Target 15% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Deploy a national contest during OND during selected "opportunity" weeks targeting 30 participants (minimum 100 store location) no wholesalers, can offer to top Hispanic region retailers (La Michoacana, Northgate, Vallarta, Superior Grocers, Cardenas, El Super, Fiesta, Sedanos, Food 4 Less, Food City, Basha's). Ensure La Michoacana is sold in. Provide results recap

Lead and oversee the Fall Sales Contest. Provide updates and results analysis by Jan 2024.

Gain a total of 65 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Present a full recap report with learnings and recommendations for FY 25 Global and NRA shows

Achieve 60 interactions, engagements and/or meetings during NRA

Develop a process and control for capturing client engagement touchpoints at the show.  Support the team to achieve client interactions.

Present a full plan for FY 25 Global by June 30, 2024 with a preliminary proposal by Planning Phase 2

Present a full recap report with learnings and recommendations for FY 25  NRA show