Jessica Martinez Dashboard

Project Goals

Project Goals
EDUCATION
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
AVO U PRESENTATION + 0

Revamp and prepare an updated  Avo U presentation and run of show by November 2023.

BOH AVO U TRAINING MODULES +

Create and launch by January 2024. 

EDUCATION STRATEGY +

Strategic assessment with actional recommendations  by Planning for non com and com segments.

AVO U PRESENTATION ACCREDITATION +

Secure accreditation of the Avo U course by end of fiscal year. 

AVO U ON DEMAND + i75

Generate  75 sign-ups for Avo U on Demand by end of fiscal year

Project Goals
CORE USES
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
HANDHELD TURN KEY PROGRAMS + 0

Develop new Avo AM program with a focus on handheld and guac items and have ready by end of December for a January launch.

HANDHELD COOKBOOK +

Develop and launch  company wide handheld cookbook by December 2023

HANDHELD AVOCADO MENU PENETRATION + i46

Increase menu penetration for avocados on handhelds from 45.9 TO 46.4 by fiscal year end as measured by DataEssentials.

Project Goals
RE-INVIGORATE GUAC
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
GUAC HEAVEN STRATEGY + 0

Finalize Guac Heaven strategy for FS NRA by Mid-Sept 2024.

REGIONAL GUAC PROGRAM +

Create and develop Regional Guac program sell-in materials by Dec 30, 2023

GUACAMOLE MENU PENETRATION GROWTH + i22

Recuperate guacamole menu penetration as measured by Dataessentials to 22.4 by end of fiscal year. (same level as 2021)

GUACAMOLE MENU INCIDENCE GROWTH + i1

Increase menu penetration for guacamole by  menu incidence  from 1.2 to 1.3 as measured by Datassential

Project Goals
FRESH B2B
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
PROCESSED SELL IN MATERIALS + 0

Develop processsed sell-in materials for Sales team to use in new business meetings by Oct 2023

FRESH MEDIA CAMPAIGN LINK CLICKS + i83,000

Drive 83,000 link clicks with the AFM FS media campaign to generate website traffic by end of fiscal year

FRESH MEDIA CAMPAIGN IMPRESSIONS + i653,000

 Garner 653,000 impressions with the FS media campaign by end of fiscal year.

FY 25 MEDIA CAMPAIGN EVALUATION & RECO +

Partner with Media team on an assessment of FY 24 media and recommendation for FY 25 by Planning Phase 2.

Project Goals
CONTINUOUS INDUSTRY EXPOSURE
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
MIM + i10 0

Secure 10 total quality partners to attend trip; 7 operator partners from Top 75 list. 3 Partners from Broadliners/Distributors/Contract Feeders. A minimum of 6 out of 10 participants need to be clients who are not actively promoting with AFM.

NRA INTERACTIONS + i60

Achieve 60 interactions, engagements and/or meetings during NRA

CONCESSIONS PR ACTIVATION +

Launch one big PR activation with the PR team to increase industry presence 

CULINARY CENTER EVENTS + i2

Develop  (2) two incremental Culinary Center events with mixed operator partners in order to gain future usage of the event; sell-in AFM programs

Project Goals
GROW CONTRACT FEEDERS
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
CONTRACT FEEDERS PRESENTATION + 0

Develop new contract feeders presentation to begin sell-ins of turnkey program with key contract feeder partner by September 2024

NON COMM MAPPING +

Map all non-comm players and sectors that are unkown to AFM and present learnings and strategic recommendation during FY 25 planning. 

Project Goals
FOODSERVICE CONCESSIONS
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
CONCSESSIONS STRATEGY ASSESSMENT (Avo Eats included) + 0

Evaluate current concessions strategy inlcuding Avo Eats sub brand strategy and present an updated recommendation during FY 25 Planning.

NATIONAL CORP CONCESSIONS PROGRAM + i1

Pitch a corporate concessions program through contract feeder(s) and secure one (1) national partnership for FY 25.

Project Goals
BASE BUSINESS
2023-2024
Q1 Q2 Q3 Q4
Objectives Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 Dec-23 Jan-24 Feb-24 Mar-24 Apr-24 May-24 Jun-24 Score
FOODSERVICE BUSINESS ASSESSMENT + 0

Leverage all available primary and secondary research, analytics or insights platforms and present a top opportunities proposal prior to the Planning Off-Site event in February 2024.

FS NEW INNOVATION - BOWLS +

Develop and prepare new bowls innovation platform and launch plan to be ready for FY 25 launch. Prepare the plan by Planning FY 25.

FS NEW INNOVATION IDEAS +

Present a proposal during planning identifying never been done before ideas and/or technologies.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas need to be incorporated into the final plan.

FRESH SEAL SITE PLAN +

Develop a strategy and plan that defines our patron target and proposed approach for a fresh seal site plan by Planning FY 25

FS WEBSITE +

Collaborate with the digital team on a review of the FS website on how to improve/optimize and provide a recommendation for FY 25 by Planning

BHAG Goals