Revamp and prepare an updated  Avo U presentation and run of show by November 2023.

Create and launch by January 2024. 

Strategic assessment with actional recommendations  by Planning for non com and com segments.

Secure accreditation of the Avo U course by end of fiscal year. 

Generate  75 sign-ups for Avo U on Demand by end of fiscal year

Develop new Avo AM program with a focus on handheld and guac items and have ready by end of December for a January launch.

Develop and launch  company wide handheld cookbook by December 2023

Increase menu penetration for avocados on handhelds from 45.9 TO 46.4 by fiscal year end as measured by DataEssentials.

Finalize Guac Heaven strategy for FS NRA by Mid-Sept 2024.

Create and develop Regional Guac program sell-in materials by Dec 30, 2023

Recuperate guacamole menu penetration as measured by Dataessentials to 22.4 by end of fiscal year. (same level as 2021)

Increase menu penetration for guacamole by  menu incidence  from 1.2 to 1.3 as measured by Datassential

Develop processsed sell-in materials for Sales team to use in new business meetings by Oct 2023

Drive 83,000 link clicks with the AFM FS media campaign to generate website traffic by end of fiscal year

 Garner 653,000 impressions with the FS media campaign by end of fiscal year.

Partner with Media team on an assessment of FY 24 media and recommendation for FY 25 by Planning Phase 2.

Secure 10 total quality partners to attend trip; 7 operator partners from Top 75 list. 3 Partners from Broadliners/Distributors/Contract Feeders. A minimum of 6 out of 10 participants need to be clients who are not actively promoting with AFM.

Achieve 60 interactions, engagements and/or meetings during NRA

Launch one big PR activation with the PR team to increase industry presence 

Develop  (2) two incremental Culinary Center events with mixed operator partners in order to gain future usage of the event; sell-in AFM programs

Develop new contract feeders presentation to begin sell-ins of turnkey program with key contract feeder partner by September 2024

Map all non-comm players and sectors that are unkown to AFM and present learnings and strategic recommendation during FY 25 planning. 

Evaluate current concessions strategy inlcuding Avo Eats sub brand strategy and present an updated recommendation during FY 25 Planning.

Pitch a corporate concessions program through contract feeder(s) and secure one (1) national partnership for FY 25.

Leverage all available primary and secondary research, analytics or insights platforms and present a top opportunities proposal prior to the Planning Off-Site event in February 2024.

Develop and prepare new bowls innovation platform and launch plan to be ready for FY 25 launch. Prepare the plan by Planning FY 25.

Present a proposal during planning identifying never been done before ideas and/or technologies.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas need to be incorporated into the final plan.

Develop a strategy and plan that defines our patron target and proposed approach for a fresh seal site plan by Planning FY 25

Collaborate with the digital team on a review of the FS website on how to improve/optimize and provide a recommendation for FY 25 by Planning