Develop and sell in a Cure Bowl themed shopper activation in one (1) retail account in the FL region

Deploy rollback program on bags targeting a +5% volume unit lift versus the previous year during OND.

Sell in a total of 80.3k EQ bins for the entire OND season (excludes SGK)

Develop a national Big Game seasonal program to reinforce guac occasion with a sell in of 108K EQ bins.

'Rollout  national coupon thematic bags (OND, Big Game, Cinco) with total reach of 4.5MM bags. 

Develop a national Cinco seasonal program wtith a national partner to reinforce guac occasion with a sell in of 51.6K EQ bins.

Deploy a trade loyalty plan with a targeted redemption of 28%

Reach a combined account specific redemption rate (shopper SPAS and/or trade) of 18% by end of year

Deploy a year round shopper and trade coupon campaign to support our seasonal, shopper power account, and loyalty offers targeting a departmental 50% ratio in targeted coupons.

Deploy a minimum of 2 bag programs with TPR support. Achieve a 75% volume/unit lift for OND and a 50% volume/unit lift for POST SB vs YAG in all participating divisions. Results pending information from the account. Target lift can be updated pending projection from the account PRIOR to the implemenation of the program. Objective scored 50% for each wave.

In partnership with Research & Analytics Team, provide 2 update for bag/bulk mix by top 10 US avocado markets (one during the fall and the 2nd in January) and analysis with actionable recommendations.

Deploy rollback program on bags targeting a +5% volume unit lift versus previous year post Big Game.

Deploy 1 wave of Education bags during OND targeting a 15% unit lift vs YAG in participating top performing divisions and 1 wave of Education bags during Spring targeting a 20% unit lift vs YAG in participating top performing divisions. Results pending information from the account. Target score can be updated pending projection from the account PRIOR to the implemenation of the program. Objective scored 50% for OND and 50% for Spring.

Deploy a minimum of 2 bag programs with TPR support. Achieve a 50% volume/unit lift vs YAG in all participating divisions for Cinco and Summer. Results pending information from the account. Target lift can be updated prior to the start of the program.

Develop and deploy custom portable solutions or POS (ie: ripe now ripe later dividers) to 6 Tier 1 -Tier 2 accounts

Develop a portable merchandising plan and achieve a sell-in of 67.4k EQ equivalized portables in addition to our seasonal bin displays.

Plan, deploy and provide analysis for 3 field agent audits in Summer 2023.

Develop a May 2024 - August 2024 market and retail specific summer plan and approach based on market conditions by December 30th, 2023. Plan should coninue to protect share in Kroger, AHOLD, SEG, COSTCO, PRICE CHOPPER AND ALBERTSONS.

Develop a national Susan G Komen program to reinforce the H&W strategic pillar with a sell in of 44,7k EQ bins (inclusive of Food Lion)

Develop and sell in a H&W shopper power account campaign in at least 3 ABSCO Division. 

Develop and deploy a HHM shopper program in top 8 Hispanic accounts including, Food 4 Less, La Michoacana, Superior Grocers, Cardenas, El Rancho, Northgate, Vallarta, and Food City.  Target 15% unit lift in the accounts that are measured by Nielsen.  The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Develop and deploy a post Super Bowl shopper program in top 8 Hispanic accounts including, Food 4 Less, La Michoacana, Superior Grocers, Cardenas, El Rancho, Northgate, Vallarta, and Food City. Target 10% unit lift in the accounts that are measured by Nielsen. The objective will be scored as follows: 60% of the score will be allocated to securing the top 8 accounts and 40% will be allocated to reaching the targeted unit lift.

Develop and introduce our first bag program with our new Hispanic brand messaging and introduce into 1 of the top 10 Hispanic acccounts

Develop and launch a perimeter merchandising program with a partner in a Tier 1 or Tier 2 account by April 2024. Provide a post mortem assessment and recommendation by Planning FY 25.

Develop and deploy turnkey kits in a minimum of 3 tier 1 and/or Tier 2 retail accounts

Expand and implement the avocado endcap concept to 1 (one) Tier 1 or Tier 2 account by Spring 2024. Provide recap and results.

Deploy and test (1) joint busines plan with a top tier account

Lead the planning and logistics of Global Show 2022 and provide a post show recap by December 2022. Gain a total of 65 retailer engagements through the Global Show network opportunities (i.e. booth visitations, impromptu meetings, appointments).

Deploy a national contest during OND during selected "opportunity" weeks targeting 30 participants (minimum 100 store location) no wholesalers, can offer to top Hispanic region retailers (La Michoacana, Northgate, Vallarta, Superior Grocers, Cardenas, El Super, Fiesta, Sedanos, Food 4 Less, Food City, Basha's).

Deploy a national contest during OND during selected "opportunity" weeks targeting 30 participants (minimum 100 store location) no wholesalers, can offer to top Hispanic region retailers (La Michoacana, Northgate, Vallarta, Superior Grocers, Cardenas, El Super, Fiesta, Sedanos, Food 4 Less, Foood City, Bashas's).

Conduct ROI analysis to determine impact of marketing activities on retail volume performance and recommend areas for future allocations. Present an analysis during planning season with recommendations for FY25

Present a proposal during planning identifying never been done before ideas and/or technologies for Shopper and Trade.  Preliminary ideas to be presented in Planning Phase 1 with final ideas presented in Planning Phase 2.  A total of 2 never been done before ideas from each area need to be incorporated into the final plan for a total of 4.

Deliver and present a total of 7 category reviews live in person.  (3 Tier 1 accounts plus 1  from West, Central, Hispanic and East Coast regions).

Maintain an 80% working dollar spend in our overall Shoppper/Trade Marketing budget 

Grow correct branding in store from 34% to 36% for GM and 45% to 47% for HM.  Objective to be weighted 50/50.

Integrate in-store and e-com through one of our AFM strategic pillars and re-organize the digital shelf in 1 of our E-Com targeted accounts.

Launch an in-store campaign to reinforce our Education messaging promoting savings offer targeting a minimum of 2.0% unit lefit benchmarket through Neptune. 

Launch a branded in-store POS program featuring education messaging in Walmart.

Launch an education omni channel program in Walmart focused on education through online pickup and delivery targeting a minimum 15% unit lift post event by 2/28/24.

Launch 1 omni channel programs in HEB focused on core uses targeting a minimum 10% unit increase vs prior year in support of CFP. Results dependent on information provided by HEB. 

Launch 1 omni channel programs in HEB focused on core uses targeting a minimum 5% unit increase vs prior year during Spring. Results dependent on information provided by HEB. 

Develop and sell in a  "Guac N Taco" shopper power account campaign focused on MX handhelds and guacamole in Stop & Shop targeting a 10% unit lift post Cinco. 

 Develop Whole Foods  by activating 3 Hero Programs targeting an +50% increase in unit volume vs PY for each activation. To achieve full credit for this objective, 3 out of the 3 programs must meet the unit volume lift projection.   

Sell-in or develop a program tied to core uses, education and/or H&W at Sprouts, provide a projected volume lift target prior to launch. Include a final recap with absolute or percentages volume restuls compared to PY by the end of FY24.

Develop top Tier 2 High Potential accounts by activating a flex program outside of seasonal programs tied to Core uses, Education and/or H&W at Target, Trader Joe's,  Ralphs, Wakefern, SEG and Food 4 Less. Prior to flex program launch date a projected unit or volume lift target should be provided for targeted weeks prior to launch with a final recap that includes absolute or percentage volume results compared to PY by end of FY24. To achieve full credit for this objective, 6 out of the 6 accounts must meet the unit or volume lift projection.