AMB

afm BHAGS

Our Big, Hairy, Audacious Goals are long-term inspiration and motivation to think bigger and bolder, moving forward towards our purpose. What we do every day, month, and year will lead us there.

alvaro-luque-img

ALVARO
LUQUE

CEO &
President

Lead the most innovative produce company in the world, to make the U.S. the number one per-capita consumption market for avocados.

Shopper and Trade
stephanie-bazan-img

STEPHANIE
BAZAN

SVP of Commercial
Strategy and Execution

Increase the average number of avocados per trip by 50%.

Marketing & Innovation
ivonne-img

GISELA
SAENZ

Senior Director,
MARKETING AND
INNOVATION

Become the most recognized and favorite brand in the produce aisle.

Foodservice
stephanie-bazan-img

STEPHANIE
BAZAN

SVP of Commerical
Strategy and Execution

Grow the volume from 500 million Lbs. to 800 million Lbs.

Accounting
miguel-img

MIGUEL
MOLINA

CHIEF FINANCIAL
OFFICER

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.

Human Resources
dummy-img

ALLISON HAMM

Head of People & Culture

Become certified as a Best Place to Work and maintain that status year over year.

Communication and PR
dummy-img

ANA AMBROSI

Director of Corporate Communications, Crisis and PR

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.

Research and Analytic
dummy-img

STEVE KLINGELE

Director of Research & Analytics

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.

Back to top